The BDMI Team

We're a friendly, collaborative group with decades of collective experience in digital media ranging from tactical and operational perspectives to longer-term strategic planning. We basically like to roll up our sleeves and help startups. We provide access to a global digital media network, we host events to showcase our portfolio companies and we always ask the question: "How can we be helpful?"

Urs Cete, Managing PARTNER

Urs is the Managing Partner of BDMI. He is also a founding member who joined BDMI as Chief Financial Officer in 2006 from the Corporate Controlling and Strategy group at Bertelsmann where he was “chief of staff” to the CEO and worked on strategic projects for all of the media company’s divisions including TV, radio, music, books, magazines and services. Urs has led investments in CrowdTwist, Mojiva (acquired by Pubmatic), Skimlinks, StyleHaul (acquired by RTL) and Zergnet. He is actively pursuing new investments in online video and next-generation publishing. Urs speaks at digital media conferences around the globe and is an active supporter of the arts and various philanthropic organizations. Urs was a Ph.D. Candidate at the Handelshochschule Leipzig and holds a Dlpl.Kfm degree in finance and strategy from the HHL Leipzig Graduate School of Management. He also earned an M.B.A. in finance from Tulane University. Urs was named a 2014 Power Player in Digital Media by AlwaysOn and was on the Global Corporate Venturing Powerlist in 2012, 2013 and 2014. Urs is a weekend biker, a lifelong gamer and a self-proclaimed computer nerd who can bust out any motherboard, fire up a soldering iron and crank it up to 11.  



Sim joined BDMI in 2012 from High Line Venture Partners, where he co-founded the seed fund, and has been in venture capital since 2002 including 3 years at Gabriel Ventures where he managed 17 investments including 3 IPOs and 3 M&As. In addition to spearheading BDMI's seed fund, he led or co-led BDMI’s investments in StyleHaul (acquired by RTL), Dramafever (acquired by Softbank), HelloGiggles (acquired by Time), Food52, Frank & Oak, Jukin Media and Nativo. He is actively focused on new investments in online video and next-generation content-driven companies. He holds an MBA from MIT Sloan, an engineering degree from the Cooper Union where he graduated Summa cum Laude and is a graduate of Stuyvesant High School. Sim is fluent in German, Spanish and can tell jokes in French and Italian.


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Keith joined BDMI in 2006 from Random House Ventures where he managed investments in American Reading Company and Xlibris (acquired by Authorhouse). In addition to being a founding member of BDMI, Keith has led investments in ART19, The Athletic, FloSports, LiveLike, RoyaltyShare (acquired by The Orchard), VHX (acquired by Vimeo) and Vindicia (acquired by Amdocs). He is actively focused on innovative, early stage companies that have unique digital media technologies, products or distribution channels in the direct-to-consumer or business-to-business markets. Prior to BDMI, Keith worked at Simon & Schuster, Penguin Group and advertising agency J. Walter Thompson. He graduated Phi Beta Kappa from the University of Michigan with a B.A. in English. Keith also holds an Ed.M. from Harvard University and an Executive M.B.A. from Rutgers University where he won the Wall Street Journal Award for Highest Distinction in Business Strategy and the Achievement Award for graduating #1 in his class. Keith sits on the board of directors for ART19 and is a board observer at FloSports. In his spare time, he has written two novels that are currently collecting dust in his bottom desk drawer – and he’s learning about video editing so his son can become a YouTube influencer.


Courtney Nelson, ASSOCIATE

Courtney joined BDMI in 2016 from Catalyst Investors, where she was responsible for deal origination, transaction execution and portfolio management, as well as assisting with Catalyst’s research reports. Prior to joining Catalyst, she worked at Greenhill & Company in their Mergers & Acquisitions group, where she worked on transactions across various industries with an emphasis on consumer and retail.  Her other prior work experience includes positions at Business Insider and Allen & Company. She holds a bachelor’s degree from McGill University, with concentrations in Finance and French and a minor in European History. Courtney serves as an alumni advisor for McGill. Courtney is fluent in French and was a college soccer star who can still “bend it like Beckham” every weekend when she is not traveling or checking out new restaurants. 


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Brendan Brits, Analyst

Brendan joined BDMI from Needham & Company where he was responsible for providing M&A and capital raising advisory services to early stage technology companies, particularly in digital media and software. His previous work experience includes M&A advisory at BDO Capital Partners and social impact investing at the Overseas Private Investment Corporation. Brendan holds a bachelor’s degree in Accounting and Finance from the College of William & Mary. During the few hours a week that Brendan is not chasing new deals, he likes to kick back with his guitar or catch the latest Premier League soccer action.



Jeff Sherman, Director of finance

Jeff joined BDMI from PricewaterhouseCoopers, where he was responsible for providing valuation and financial reporting services to private equity clients.  Before joining PwC full time, he interned at PwC in the Consumer and Industrial Products group.  Early in his career, Jeff served as a brand ambassador for HP where he developed campaigns to drive brand awareness.  He earned his M.S. and B.S. in Accounting from Pennsylvania State University and is a licensed Certified Public Accountant in New York.  Jeff is a passionate golfer and enjoys running and the outdoors. He loves Penn State football and while he is happy to answer emails on the weekends, please don't expect a reply while the Nittany Lions are on the field.




Carmen joined BDMI from FIS/SunGard, where she worked as an Executive Assistant and Event Planner. Prior to that, she was an Executive Assistant at Willis North America and also worked for Credit Suisse as a meeting and event planner. Carmen holds an Associate Degree in Business Administration from Taylor Business Institute and a Certificate in Secretarial Studies from Touro College. She is a volunteer and survivor at the Thyroid Cancer Survivor Association (ThyCa) and volunteers for the American Heart Association and the Avon 39 Breast Cancer Walk. In her limited free time, Carmen enjoys drawing and reading real paper books. To keep up with her two active teenage boys, she takes boxing and has just earned her green belt in Brazilian Jiu-jitsu. So, keep that in mind before trying to reschedule a meeting. 


Our annual CEO Day and Media Summit are great for networking and closing deals!