The BDMI Team

We're a friendly, collaborative group with decades of collective experience in digital media ranging from tactical and operational perspectives to longer-term strategic planning. We basically like to roll up our sleeves and help startups. We provide access to a global tech and media network, we host events to showcase our portfolio companies and we always ask the question: "How can we be helpful?"

Urs Cete, Managing PARTNER

Urs is the Managing Partner of BDMI. He is also a founding member who joined BDMI as Chief Financial Officer in 2006 from the Corporate Controlling and Strategy group at Bertelsmann where he was “chief of staff” to the CEO and worked on strategic projects for all of the media company’s divisions including TV, radio, music, books, magazines and services. Urs has led investments in CrowdTwist, Mojiva (acquired by Pubmatic), Skimlinks, StyleHaul (acquired by RTL) and Zergnet. He is actively pursuing new investments in online video and next-generation publishing. Urs speaks at digital media conferences around the globe and is an active supporter of the arts and various philanthropic organizations. Urs was a Ph.D. Candidate at the Handelshochschule Leipzig and holds a Dlpl.Kfm degree in finance and strategy from the HHL Leipzig Graduate School of Management. He also earned an M.B.A. in finance from Tulane University. Urs was named a 2014 Power Player in Digital Media by AlwaysOn and was on the Global Corporate Venturing Powerlist in 2012, 2013 and 2014. Urs is a weekend biker, a lifelong gamer and a self-proclaimed computer nerd who can bust out any motherboard, fire up a soldering iron and crank it up to 11.  



Sim joined BDMI in 2012 from High Line Venture Partners, where he co-founded the seed fund, and has been in venture capital since 2002 including 3 years at Gabriel Ventures where he managed 17 investments including 3 IPOs and 3 M&As. In addition to spearheading BDMI's seed fund, he led or co-led BDMI’s investments in StyleHaul (acquired by RTL), Dramafever (acquired by Softbank), HelloGiggles (acquired by Time), Food52, Frank & Oak, Jukin Media and Nativo. He is actively focused on new investments in online video and next-generation content-driven companies. He holds an MBA from MIT Sloan, an engineering degree from the Cooper Union where he graduated Summa cum Laude and is a graduate of Stuyvesant High School. Sim is fluent in German, Spanish and can tell jokes in French and Italian.


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Keith joined BDMI in 2006 from Random House Ventures where he managed investments in American Reading Company and Xlibris (acquired by Authorhouse). In addition to being a founding member of BDMI, Keith has led investments in ART19, The Athletic, FloSports, LiveLike, RoyaltyShare (acquired by The Orchard), VHX (acquired by Vimeo) and Vindicia (acquired by Amdocs). He is actively focused on innovative, early stage companies that have unique digital media technologies, products or distribution channels in the direct-to-consumer or business-to-business markets. Prior to BDMI, Keith worked at Simon & Schuster, Penguin Group and advertising agency J. Walter Thompson. He graduated Phi Beta Kappa from the University of Michigan with a B.A. in English. Keith also holds an Ed.M. from Harvard University and an Executive M.B.A. from Rutgers University where he won the Wall Street Journal Award for Highest Distinction in Business Strategy and the Achievement Award for graduating #1 in his class. Keith sits on the board of directors for ART19 and is a board observer at FloSports. In his spare time, he has written two novels that are currently collecting dust in his bottom desk drawer – and he’s learning about video editing so his son can become a YouTube influencer.



Brendan Brits, Analyst

Brendan joined BDMI from Needham & Company where he was responsible for providing M&A and capital raising advisory services to early stage technology companies, particularly in digital media and software. His previous work experience includes M&A advisory at BDO Capital Partners and social impact investing at the Overseas Private Investment Corporation. Brendan holds a bachelor’s degree in Accounting and Finance from the College of William & Mary. During the few hours a week that Brendan is not chasing new deals, he likes to kick back with his guitar or catch the latest Premier League soccer action. 



Rachel Lauren, Analyst

Rachel joined BDMI from Credit Suisse where she was involved in equity research, with a specific focus on analyzing and mapping trends within the software and cybersecurity space. Her previous work experience includes business development at The Gothm, valuation at FMV Opinions, and venture capital at Anthemis Group as well as iAngels. Rachel holds a bachelor’s degree in Business and Political Economy from NYU’s Stern School of Business. She grew up speaking Russian, and when away from the office, she frequents the boxing gym, followed by a relaxing schvitz at the Russian spa. She is also an avid foodie, hunting down the best vegan and kosher eats in the city.



Avinash Satish, Manager of finance

Avi joined BDMI in 2019 from PricewaterhouseCoopers, where he was an experienced associate providing valuation and advisory services in their private equity and mortgage segments, covering all sectors. Prior to joining PwC full-time, he interned at PwC in their Financial Instruments group and at Morgan Stanley within wealth management. Avi holds a bachelor’s degree in Finance and International Business along with a minor in Technology Entrepreneurship from the University of Maryland, College Park, graduating Cum Laude. Since childhood, Avi has always been a sports enthusiast, particularly for football, basketball and cricket. When he isn’t playing a pick-up game or checking his fantasy sports lineups, he is searching for the next big idea.




Carmen joined BDMI from FIS/SunGard, where she worked as an Executive Assistant and Event Planner. Prior to that, she was an Executive Assistant at Willis North America and also worked for Credit Suisse as a meeting and event planner. Carmen holds an Associate Degree in Business Administration from Taylor Business Institute and a Certificate in Secretarial Studies from Touro College. She is a volunteer and survivor at the Thyroid Cancer Survivor Association (ThyCa) and volunteers for the American Heart Association and the Avon 39 Breast Cancer Walk. In her limited free time, Carmen enjoys drawing and reading real paper books. To keep up with her two active teenage boys, she takes boxing and has just earned her green belt in Brazilian Jiu-jitsu. So, keep that in mind before trying to reschedule a meeting. 




Sean comes to BDMI from Bertelsmann’s RTL division where he was CEO of RTL Digital Video Group.  Previously he served as President of MTV and as the General Manager & Executive Vice President of Digital Media and Strategy at Discovery Communications. Earlier experience includes HBOGo’s development at HBO, heading programming and development at Yahoo!, funding new ventures at Vulcan and building startups at Mediaconnex, and A. Smith & Co. Atkins first started his career at the Walt Disney Company where he launched some of their first efforts on the Internet and expanded Disney Channel internationally. Sean has been as an Advisor or Board Member for several organizations, including Evolution Media Partners, Bain Consulting, LinkedIn, Inverse, The Dodo and Frequency. He earned his MBA with a focus on Entrepreneurship from the University of Southern California’s Marshall Graduated School of Business and his BA in Interdisciplinary Studies from California Lutheran University.


Our annual CEO Day and Media Summit are great for networking and closing deals!