The BDMI Team

We're a friendly, collaborative group with decades of collective experience in digital media ranging from tactical and operational perspectives to longer-term strategic planning. We basically like to roll up our sleeves and help startups. We provide access to a global digital media network, we host events to showcase our portfolio companies and we always ask the question: "How can we be helpful?"

Urs Cete, Managing Partner

Urs is the Managing Partner of BDMI. He is also a founding member who joined BDMI as Chief Financial Officer in 2006 from the Corporate Controlling and Strategy group at Bertelsmann where he was “chief of staff” to the CEO and worked on strategic projects for all of the media company’s divisions including TV, radio, music, books, magazines and services. Urs has led investments in CrowdTwist, Mojiva (acquired by Pubmatic), Skimlinks, StyleHaul (acquired by RTL) and Zergnet. He is actively pursuing new investments in online video and next-generation publishing. Urs speaks at digital media conferences around the globe and is an active supporter of the arts and various philanthropic organizations. Urs was a Ph.D. Candidate at the Handelshochschule Leipzig and holds a Dlpl.Kfm degree in finance and strategy from the HHL Leipzig Graduate School of Management. He also earned an M.B.A. in finance from Tulane University. Urs was named a 2014 Power Player in Digital Media by AlwaysOn and was on the Global Corporate Venturing Powerlist in 2012, 2013 and 2014. Urs is a weekend biker, a lifelong gamer and a self-proclaimed computer nerd who can bust out any motherboard, fire up a soldering iron and crank it up to 11.  



Sim joined BDMI in 2012 from High Line Venture Partners, where he co-founded the seed fund, and has been in venture capital since 2002 including 3 years at Gabriel Ventures where he managed 17 investments including 3 IPOs and 3 M&As. In addition to spearheading BDMI's seed fund, he led or co-led BDMI’s investments in StyleHaul (acquired by RTL), Dramafever (acquired by Softbank), HelloGiggles (acquired by Time), Food52, Frank & Oak, Jukin Media and Nativo. He is actively focused on new investments in online video and next-generation content-driven companies. He holds an MBA from MIT Sloan, an engineering degree from the Cooper Union where he graduated Summa cum Laude and is a graduate of Stuyvesant High School. Sim is fluent in German, Spanish and can tell jokes in French and Italian.


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Keith joined BDMI in 2006 from Random House Ventures where he managed investments in American Reading Company and Xlibris (acquired by Authorhouse). In addition to being a founding member of BDMI, Keith has led investments in Flat World, RoyaltyShare (acquired by The Orchard), Trion Worlds, VHX and Vindicia. He is actively focused on innovative, early stage companies that have unique digital media technologies, products or distribution channels in the direct-to-consumer or business-to-business markets. Prior to BDMI, Keith worked at Simon & Schuster, Penguin Group and advertising agency J. Walter Thompson. He graduated Phi Beta Kappa from the University of Michigan with a B.A. in English. Keith also holds an Ed.M. from Harvard University and an Executive M.B.A. from Rutgers University where he won the Wall Street Journal Award for Highest Distinction in Business Strategy and the Achievement Award for graduating #1 in his class. Keith sits on the board of directors for Trion Worlds, Vindicia and Flat World - and is a board observer at VHX. In his spare time, he has written two novels that are currently collecting dust in his bottom desk drawer – and he’s learning about video editing so his son can become a YouTube influencer.




Mary joined BDMI in 2015 from EMI Music Publishing, where she was Director of Corporate Finance & Investments supporting the CEO and CFO in M&A, digital strategy and key capital structure decisions. Prior to EMI, she worked for NYSE Euronext in the U.S. Options team on pricing, market structure analyses and strategic initiatives. Mary is a board member and trustee of Telluride Association, a non-profit organization that creates educational communities teaching leadership and service through democratic participation. She earned her B.A. in Economics from Yale University. While persistently looking for ways to turn ideas into reality, Mary is also an avid learner of aerial silks, a novice iOS developer and in search of an app to help her finish writing her piano concerto.  


(We are also having fun with virtual reality!)